Off page SEO optimisation encompasses all of the organic enhancement processes that take place outside your website; hence they are termed as ‘off page techniques’. These natural search engine optimisation processes ensure that the search engine recognizes your website as a more reliable and relevant result to a particular search topic. These off page factors need to be professionally maintained; and the competition for finding better options and avenues to optimise websites are increasing daily in the very dynamic field of internet services.
Off page optimisation involves various intricate SEO techniques, and new game rules are coming up every day. As a SEO company, we at Savit Interactive understand the extreme competition and dynamicity of this line of work. Promoting your website on Google’s search results page (within the first few rankings) is no easy task. It is a highly professional task which needs the expertise of Savit’s seamlessly organized team of experts. This includes our content developers, SEO analysis, as well as the website development teams. Here are the major off page optimisation techniques in trend now –
Article and content management is the largest bulk of all off page activities. Fresh and unique articles need to be submitted to online directories on a regular basis. These directory submissions increase your website’s referencing and mentioning online. Each of these articles needs to have the right concentration of keywords researched by our analysts. The content development team ensures that the article is grammatically correct and the information is factual with proof. A hyperlink to your website is added to the text, and this creates an ‘organic’ link to your website. Simply put, the more the number of fresh links to your website, the faster Google recognizes it’s relativity to the keywords.
Blogging and Social Media Marketing
Blogging is another most important part of search engine optimisation. It involves having an active blog linked to your website, which regularly creates organic links the same way as article submissions – each blog post has a hyperlink which adds to your website’s book marks. Social Media Marketing (SMM) is a bit different from core SEO techniques, but is also a vital off page optimisation and link building avenue which works in a similar fashion as directory submissions.
Bookmarks and Classifieds
This kind of off page SEO optimisation is relatively new in the game, but a vital part of our off page activities. The key idea is to popularize your website’s presence in context to its subject of concern, geo location, and according to its relevance. As the internet grows smarter, and seeks out new ways of segregating websites in search results, websites need to adapt to these new off page techniques. With geo centric book marks and classifieds listing, your website is better related to its subject – be it informational, commercial, or simply casual. By keeping your website more updated with these off page factors, your website is more ‘alive’ in the search engine’s eyes.