It is no simple task in understanding on page optimisation. This is a complex field concerning understanding of programming and HTML and HTTP. In the most simplified terms, on page search engine optimisation accounts for the various processes used by your web designer to help enhance your website from its existence with internal keyword and key phrase placement. This isn’t a part of SEO services as we know it in general, but in fact a core part of web development. However, on page SEO analysis is vital to better optimise your online presence.
Let us try and simplify some of the key concepts of on page SEO –
Meta Tags – Meta tags are embedded into the HTTP script of your web pages to link your website to its subject. Online, these serve as the web spider’s clues to what the website is about. As a user, you can’t see Meta tags, but the spider is reading the HTML document in its original HTTP language, and hence it picks up these tags to relate the website to a search.
Meta Title – The Meta title designates the name of the page.
Meta Description – It is a short blurb on the content of the site. A Meta description helps the spider understand the context of that website and relate it to the search topic.
Meta Keywords – These are the same as the keywords used in content written for the website, and generated in the same way (via Google AdWords and other keyword analysis tools). They are important to help the search engine’s algorithm relate your website to the searched keyphrase.
On page SEO is not only very complex, but also very sensitive. Before Off page optimisation arrived in the early 2000s, Meta tags and Meta descriptions were the only way to optimise a website’s rankings on an engine. However, that was in the ‘90s. Today, these processes have become more complex because of the parameters which the engines’ algorithms operate. The spiders have become smarter, and the rules of on page search engine optimisation have changed drastically.
Black Hat SEO developers began keyword stuffing and increased the density by using Meta titles and Meta Keywords within a meta tags. This increased the number of times the spider read the keyword / key phrase, and hence enhanced the website’s ranking. Unrelated key phrases and out of context Meta descriptions were also used, resulting in websites arriving on the search page that had no relativity to the context of the search at all! But Google and other engines like Bing, and Yahoo! used smarter algorithms, and soon, the spiders began to search using other keys like context, uniqueness, geography, freshness, and many intrinsic characteristics.
This rapidly changing dynamics to on page optimisation and the strictness towards quality is why you can only trust the best SEO Company for your website management tasks. On page SEO analysis is a task only for the most reliable White Hat SEO experts like us Savit Interactive; who not only promise you the quality you require, but also the reliability of being truly honest to the work. With a dedicated keyword checklist, and by taking tips from the continuously upgrading world of Search Engine Optimisation, We ensure you that your website is constructed abiding by the latest rules and parameters.